The $299 Sony X Headphones ship later this month and will be heavily promoted on The X Factor.
If you’ve watched any American Idol the last couple of years, you’ve probably noticed a heavy dose of record impresario Jimmy Iovine’s Beats headphones on the show — from the hat that he always wears to the omnipresence of the product itself. It’s awful in many ways, but that’s what corporate sponsorship is all about. And it seems to be working as plenty of teenagers keep asking their parents for overpriced $300 headphones for their birthdays.
Well, Simon Cowell and Sony want in on the celebrity headphone action and have released a new $299 headphone called the X Headphone. Sony’s says the X Headphones are a collaboration with Syco Entertainment, a global joint venture between Simon Cowell and Sony Music Entertainment. Needless to say, they will be heavily promoted on Cowell’s The X Factor show, which is just starting its second season.
Sony and Cowell set out to make stylish, high quality headphones with the “truest sound reproduction.”
“I chose to make a set of headphones with Sony because I simply wanted something better than what is in the market today,” said Cowell. “I’ve tried all of them, literally every single one. Sony and I set out to create the best headphone in the wor… [Read more]
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