Why did Apple launch the iPad 4 now?

Apple’s latest new iPad.

(Credit: Apple )

Apple’s release of another new iPad this year has many scratching their heads. But Morgan Stanley’s Katy Huberty sees method behind the madness.

In an investors note out yesterday, Huberty ticked off three reasons why the company unveiled the iPad 4 so soon after its predecessor.

The 3rd-generation iPad, which the analyst calls a “stale product,” could have seen its sales cannibalized by the cheaper iPad Mini.

Existing sales for the 3rd-gen iPad were not as high as expected, which Huberty blamed on limited improvements over the iPad 2. Adding the A6 chip to the iPad 4 doubles the new tablet’s performance, which at least “partially addresses that issue.”

And finally, Apple may have relied on past experience in pushing out a new iPad. The company refreshed the original iPod when it released smaller versions, which the analyst says “accelerated growth.”

Beyond Huberty’s reasons, Apple likely had other incentives in mind.

The 4th-generation iPad comes with the same Lightning interface found on the new iPhone, iPod Touch, and iPod Nano. As CNET’s own Molly Wood lamented yesterday, this means that buyers of any of these new device… [Read more]

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Source: Crave: gorgeous gadgets and other crushworthy stuff. – CNET

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