Humble beginnings — an early conceptual modular Apple tablet from 1982.
(Credit: Harmut Esslinger, Frog Design)
When Frog Design founder Hartmut Esslinger met Steve Jobs in 1982, it sparked a chain of events that monumentally changed Apple’s design philosophy forever. It wasn’t just a change in how future products would look — Esslinger ushered in a change of mindset and a unified design language across products. Esslinger’s new book, “Design Forward: Creative Strategies for Sustainable Change,” available today in the U.S., delivers some fascinating insights into those crucial early years at Apple.
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