The astoundingly cheesy iPhone app launch from Domino’s

Cheese topping on that cheese?

(Credit: Domino’s Japan/YouTube; screenshot by Chris Matyszczyk/CNET)

In the world of “so bad, it’s good,” this may well qualify as bad. Or good.

It’s Domino’s Pizza selling a new iTunes app in Japan. Because if there’s one thing pizza needs, it’s an iPhone app.

Domino’s wants you to know that no expense was spared in the creation of this app. So it wasn’t going to sink to using Brad Pitt, Jack Nicholson, or Leonardo DiCaprio to sell it.

No, it was going to employ that versatile performer Scott Oellkers. Should you have been unaccountably held up in North Korea playing basketball, Oellkers is the president of Domino’s Japan.

I am grateful to Gawker for having spotted this work of art, one that Gawker claims it found mesmerizing.

Well, car crashes, tornadoes, and “Real Housewives of Atlanta” can be mesmerizing too.

Here we have Oellkers behaving as if Mad Men still sit in ad agencies, smoking, drinking, and hanging themselves on the back of their office doors.

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