Marvel Comics expects to give fans a background score to listen to as they read their comics before the end of 2013, the entertainment company and publisher announced at SXSW 2013.
AUSTIN, Texas–From the band Love and Rockets lifting its name from the famous cult favorite Hernandez brothers’ comic, to a suspiciously-coincidental Jack Kirby and Frank Zappa meeting, comic books and music have a long history of influencing each other.
The fusion of music and comics as directed by the comics’ creators has been limited to a list of recommended tunes in the letters pages of the book — until now. Today, Marvel Comics raised the curtain on a plan to turn that history on its ear with a digital comics-and-music fusion code-named Project Gamma.
Project Gamma is, in the words of Marvel Editor-in-Chief Axel Alonso, an “adaptive, non-repetitive score” that changes as a person swipes from panel to panel through a digital comic. Marvel is working with the production companies Momentum Worldwide and CORD, whose composers and producers have worked on “Harry Potter,” “Drive,” “The King’s Speech,” and “Looper.”