HTC marketing chief confirms reason for HTC One delay

The HTC One.

(Credit: Sarah Tew/CNET)

The launch of the HTC One has been stymied by a limited supply of cameras.

HTC chief marketing officer Benjamin Ho confirmed the component shortage in an interview with the Wall Street Journal yesterday.

“Our friends in the media have been asking why there has been a delay in shipments for the new HTC One, whether there is a component shortage,” Ho said. “There is some shortage, because the phone’s camera was designed specifically for us, and production cannot be ramped up so quickly.”

Ho’s comments echoed those of an “unnamed HTC executive,” who told the Journal last week that the phone would be delayed because of trouble getting parts for the camera. But the unnamed exec also pinned the blame on HTC’s falling status among suppliers.

“The company has a problem managing its component suppliers as it has changed its order forecasts drastically and frequently following last year’s unexpected slump in shipments,” the executive said. “HTC has had difficulty in securing adequate camera components as it is no longer a tier-one customer.”

On Friday, the company announ… [Read more]

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