LED quadrotors form Star Trek logo over London

Surely the Great Bird of the Galaxy is smiling somewhere.

(Credit: Ars Electronica)

I can’t say I’m a fan of the “Star Trek” reboot, preferring the days when the franchise was so bad it was good, but I have to admire this marketing stunt for “Into Darkness.”

We’ve seen LED quadrotor displays before, and there’s no denying that lighting up the night sky with small flying machines has enormous potential.

Ars Electronica Futurelab, the same outfit that illuminated the skies over Linz, Austria, last year, launched 30 quadrotors near London’s Tower Bridge and flew in a formation that any Trekkie would salute.

The 30 LED-equipped AscTec Hummingbird quadcopters from Munich’s Ascending Technologies hovered about 118 feet to 426 feet above Potters Fields Park and formed a Star Trek insignia to coincide with Earth Hour.

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    Hat Tip To: Crave: gorgeous gadgets and other crushworthy stuff. – CNET