Apple fanboys mercilessly tweaked in cider ad

The Genius, um, Bar.

(Credit: Somersby Cider UK/YouTube Screenshot by Chris Matyszczyk/CNET)

We’re in an Apple store.

All the employees are terribly agitated. They’re wearing green. Is it St. Patricks’ Day? Not quite. It’s a new ad — sent to me by reader Marrec Selous — that tweaks, pokes, teases, and tickles at Apple’s softer parts.

The ad is on behalf of a British cider called Somersby. And the excitement within it mirrors that of an Apple product launch.

Yes, this cider has a new operating system: Pump.

Its wireless, comes in 16- and 32-pip, and it works in your normal docking system.

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    Source: Crave: gorgeous gadgets and other crushworthy stuff. – CNET